Positioning: The Battle for Your Mind, 20th Anniversary Edition EPUB
by Al Ries, Jack Trout
EPUB
Description
"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."-David Bohnett, Chairman and Founder of GeoCities
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:246 pages
- Publisher:McGraw Hill LLC
- Publication Date:20/11/2000
- Category:
- ISBN:9780071374613
Other Formats
- Hardback from £19.99
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:246 pages
- Publisher:McGraw Hill LLC
- Publication Date:20/11/2000
- Category:
- ISBN:9780071374613