Tourism Marketing : In the Age of the Consumer Paperback / softback
by Alastair M. Morrison
Paperback / softback
Description
Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing.
Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout.
Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more.
Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes.
This will be essential reading for all tourism marketing students.
Information
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Out of stock
- Format:Paperback / softback
- Pages:758 pages, 11 Tables, color; 46 Line drawings, color; 73 Halftones, color; 119 Illustrations, color
- Publisher:Taylor & Francis Ltd
- Publication Date:30/03/2022
- Category:
- ISBN:9780415726368
Other Formats
- EPUB from £39.59
- PDF from £39.59
- Hardback from £115.00
Information
-
Out of stock
- Format:Paperback / softback
- Pages:758 pages, 11 Tables, color; 46 Line drawings, color; 73 Halftones, color; 119 Illustrations, color
- Publisher:Taylor & Francis Ltd
- Publication Date:30/03/2022
- Category:
- ISBN:9780415726368
