Investments in Pop-up Stores : Alternative Rental Models and Vacancy Risk Reduction PDF
by Alessia Breda, Michael Trubestein, Matthias Daniel Aepli
Description
This book focuses on two key challenges: the negative impact on property value and higher vacancy risk for pop-up shops. It suggests alternative rental models based on footfall and customer conversion rates and provides a strategic framework for real estate investors to develop and manage pop-up stores. The empirical study emphasizes the importance of data availability, market fundamentals, and the potential of the operator model for managing pop-up retail spaces.
The retail real estate market in Switzerland comprises about 13.0% of total commercial areas. The growth of e-commerce, accelerated by the COVID-19 pandemic, is causing significant changes in brick-and-mortar retail. Real estate owners are facing higher vacancy rates, shorter rental terms, and lower rental prices. However, e-commerce has limitations that prevent it from fully replacing physical stores. Retailers are now seeking flexible and innovative spaces like pop-up stores.
In Switzerland, pop-up stores are mostly used as marketing tools or to fill vacancies, rather than as a sustainable business model, due to their negative impact on property market value.
This textbook has been recommended and developed for universitary courses in Germany, Austria and Switzerland.
Information
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Download - Immediately Available
- Format:PDF
- Publisher:Springer Fachmedien Wiesbaden
- Publication Date:22/11/2023
- Category:
- ISBN:9783658428341
Other Formats
- Paperback / softback from £49.15
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Springer Fachmedien Wiesbaden
- Publication Date:22/11/2023
- Category:
- ISBN:9783658428341
