Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
The Innovation Acid Test : Growth Through Design and Differentiation, Paperback / softback Book

The Innovation Acid Test : Growth Through Design and Differentiation Paperback / softback

Paperback / softback

Out of stock

Description

What links the world's most dynamic, successful companies - the companies that are transforming the way we live our lives?

Rootling around in the Googlemould, Dr Andrew Jones has unearthed some remarkable connections and consistencies.In "The Innovation Acid Test", he sets out for us the defining practices and procedures of a select few of these companies - Southwest Airlines, Whole Foods, Starbucks, Google, Innocent Drinks, Shanghai Tang and others.

He pieces them together to reveal a pattern of distinctive ways in which they differentiate themselves from traditionalist firms: from managing their businesses and running their workplaces to talking to their customers and recruiting, motivating and rewarding their employees.The result is a book that will catch the imagination of any reader interested in work and organisations.Today, Generation Y employees and ever-more demanding customers are setting the agenda for business. "The Innovation Acid Test" offers a clear guide for any company seeking to transform itself into the kind of human-centred enterprise that is equipped to meet these challenges.This title features spring 2008 lead title with John Seddon's "Systems Thinking in the Public Sector". It presents featured title in Triarchy's online magazine bookshop "The Book Hub".

It offers extensive online and direct mail promotion.

It presnets Viral trail for online Innovation Audit to raise awareness.

Nationwide print, broadcast and online PR campaign, including: review, feature and op ed coverage; broadcast and print interviews; author speaker opportunity programme at related conferences and seminars; and, tie-in launch debate on innovation at leading business school.

Information

Save 18%

£20.00

£16.35

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information