Planning and Managing Public Relations Campaigns : A Strategic Approach Hardback
by Anne Gregory
Part of the PR In Practice series
Hardback
Description
Taking a PR campaign from planning to implementation can seem overwhelming.
This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available.
Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice.
Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike.
Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:352 pages
- Publisher:Kogan Page Ltd
- Publication Date:03/12/2020
- Category:
- ISBN:9781789663235
Other Formats
- Paperback / softback from £22.39
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:352 pages
- Publisher:Kogan Page Ltd
- Publication Date:03/12/2020
- Category:
- ISBN:9781789663235
