The Story Factor : Inspiration, Influence and Persuasion Through the Art of Storytelling, Paperback

The Story Factor : Inspiration, Influence and Persuasion Through the Art of Storytelling Paperback

4 out of 5 (1 rating)


The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories.

Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't.

These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator.

From "who I am" to "I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied.

This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.


  • Format: Paperback
  • Pages: 320 pages
  • Publisher: The Perseus Books Group
  • Publication Date:
  • Category: Semantics
  • ISBN: 9780465078073



Free Home Delivery

on all orders

Pick up orders

from local bookshops


Showing 1 - 1 of 1 reviews.

Review by

I am particularly taken with the idea that there are certain stories we each need to be able to tell: who I am, why I am here, vision, values-in-action, etc. We've all got stories, most of us just haven't polished them and thought about there strongest points and where they best fit.