Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
The Principles of Islamic Marketing, PDF eBook

The Principles of Islamic Marketing PDF

PDF

Download - Immediately Available
Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought.

It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct.

It is not a religious book. The Islamic Economic System is a business model adopted by nearly one fifth of the world's population.

Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics.

Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for firms, establishing harmony and meaningful cooperation between international marketers and their Muslim target markets.

His book provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market.

It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets.

Along the way, Baker Alserhan provides insights into the various aspects of promoting to the Islamic markets such as franchising, distribution channels, and retailing practices, branding, positioning, and pricing issues; all within the Muslim legal and cultural norms.

Above all, The Principles of Islamic Marketing will lay the foundation of, and advance, Islamic Marketing as a new social science.

Information

Other Formats

Save 10%

£39.99

£35.99

Download - Immediately Available
Add to Basket
Sign in to add to wishlist
 
Delivered to your inbox

to transfer to your device

eBook Help

Is this the right eBook for
my device? How do I download
this eBook? See help and FAQs pages

Information