Measuring the User Experience : Collecting, Analyzing, and Presenting UX Metrics Paperback / softback
by Bill (Director, Design and Usability Center, Bentley University, USA) Albert, Tom (Senior Vice President of User Experience, Fidelity Investments, USA) Tullis
Part of the Interactive Technologies series
Paperback / softback
Description
*Textbook and Academic Authors Association (TAA) Textbook Excellence Award Winner, 2024* Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need.
This book presents an update on the first resource that focused on how to quantify user experience.
Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion.
The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:384 pages
- Publisher:Elsevier Science & Technology
- Publication Date:17/03/2022
- Category:
- ISBN:9780128180808
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:384 pages
- Publisher:Elsevier Science & Technology
- Publication Date:17/03/2022
- Category:
- ISBN:9780128180808
