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The Naming Book : 5 Steps to Creating Brand and Product Names that Sell, Paperback / softback Book

The Naming Book : 5 Steps to Creating Brand and Product Names that Sell Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale.

In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks.

With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything.

You’ll learn how to:Set clear goals for your name and brand before you startCraft a brainstorming list based on your business missionBuild a brand unique to you by creating your own wordFind the balance between “cool” and clearNarrow down your list of names with five easy tests

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Available to Order - This title is available to order, with delivery expected within 2 weeks
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