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The Magic of Fashion : Ritual, Commodity, Glamour, PDF eBook

The Magic of Fashion : Ritual, Commodity, Glamour PDF

Part of the Anthropology and Business series

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Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.

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