The Innovation Secrets of Steve Jobs : Insanely Different Principles for Breakthrough Success Hardback
Part of the Business Skills and Development series
In "The Innovation Secrets of Steve Jobs," bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today.
Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small.
The Seven Principles are: Principle One: Do What You Love, Principle Two: See Genius in Their Craziness, Principle Three: Sell Dreams, Not Products, Principle Four: Offer New, Principle Five: Say No to 1,000 Things, Principle Six: Master the Message, Principle Seven: Inspire Evangelists One More Thing ...Expect Excellence from Yourself and Others.
Watch Carmine Gallo talk about a 'Think Different' Approach to Innovation - Based on the Seven Guiding Principles of Apple CEO Steve Jobs.
The seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives!
- Format: Hardback
- Pages: 256 pages, Illustrations
- Publisher: McGraw-Hill Education - Europe
- Publication Date: 01/10/2010
- Category: Business strategy
- ISBN: 9780071748759
- Paperback from £11.45
- EPUB from £15.12