Public Relations : A Values-Driven Approach Paperback
by Charles Marsh, David Guth
Paperback
Description
In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies.
By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession.
Steeped in the traditions and theories of public relations, the book features an engaging, informal tone.
It abounds with lively anecdotes and comes in at a reasonable price for students.
A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.
Information
-
Item not Available
- Format:Paperback
- Pages:624 pages, illustrations
- Publisher:Pearson Education (US)
- Publication Date:11/05/2005
- Category:
- ISBN:9780205459537
Other Formats
- Paperback from £35.99
Information
-
Item not Available
- Format:Paperback
- Pages:624 pages, illustrations
- Publisher:Pearson Education (US)
- Publication Date:11/05/2005
- Category:
- ISBN:9780205459537