Switch : How to change things when change is hard Paperback
by Chip Heath, Dan Heath
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.
But why do we insist on seeing the obstacles rather than the goal?
This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book.
They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.
Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
- Format: Paperback
- Pages: 320 pages
- Publisher: Cornerstone
- Publication Date: 01/03/2011
- Category: Business strategy
- ISBN: 9781847940322
- EPUB from £6.49
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Review by LynnB
I thought this was another winner for the Heath Brothers, having read Made to Stick a few weeks ago. In this book, the authors tackle how to change things. There are many books on this subject, but this one provides practical advice that can readily be applied in many situations. Easy to read, and the core messages are well presented in a way that will sitck with me.