Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Irresistible Apps : Motivational Design Patterns for Apps, Games, and Web-based Communities, Paperback / softback Book

Irresistible Apps : Motivational Design Patterns for Apps, Games, and Web-based Communities Paperback / softback

Paperback / softback

Out of stock

Description

When you create an app, a website, or a game, how do you attract users, and perhaps more importantly, how do you keep them?

Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work.

As a developer, you need to retain users in the new economy of advertisements, subscriptions, and in-app purchases, but how do you do this?

How do some applications keep users coming back? Why do people spend hours and hours playing World of Warcraft?

Why do people care about Reddit karma? What makes customers keep buying from Amazon? Why do so many people love Khan Academy?The answers are found in Gameful, Social, Interface, and Information patterns.

Not only will you learn about these patterns, you’ll also learn why they work using psychological theories of intrinsic motivation, behavioral psychology, and behavioral economics.

Good and bad implementations of the patterns are shown so practitioners can use them effectively and avoid pitfalls along the way.

Information

Other Formats

£49.99

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information