Advertising and New Media Paperback / softback
by Christina Spurgeon
Paperback / softback
Description
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers.
Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:144 pages, 3 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:01/11/2007
- Category:
- ISBN:9780415430357
Other Formats
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- Hardback from £135.00
£36.99
£29.65
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:144 pages, 3 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:01/11/2007
- Category:
- ISBN:9780415430357