Game-Changing Strategies : How to Create New Market Space in Established Industries by Breaking the Rules Hardback
by Constantinos C. (London Business School. UK) Markides
Part of the Jossey-Bass Leadership Series series
Hardback
Description
Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models.
The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist.
This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:256 pages, Charts: 5 B&W, 0 Color; Tables: 14 B&W, 0 Color; Exhibits: 7 B&W, 0 Color
- Publisher:John Wiley & Sons Inc
- Publication Date:06/06/2008
- Category:
- ISBN:9780470276877
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:256 pages, Charts: 5 B&W, 0 Color; Tables: 14 B&W, 0 Color; Exhibits: 7 B&W, 0 Color
- Publisher:John Wiley & Sons Inc
- Publication Date:06/06/2008
- Category:
- ISBN:9780470276877
