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Shopping Tourism, Retailing and Leisure, Paperback / softback Book

Shopping Tourism, Retailing and Leisure Paperback / softback

Part of the Aspects of Tourism series

Paperback / softback

Out of stock

Description

Shopping Tourism, Retailing and Leisure provides a comprehensive examination of the relationships between tourism, leisure, shopping, and retailing.

Critical issues are examined within the framework of the dichotomous relationship between utilitarian and hedonic forms of shopping, shopping as a primary and secondary attraction in tourist destinations, the development of various tourist-retail venues, the role of souvenirs in tourism, and management issues (e.g. merchandising, venue design, and customer service).

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