Women Drinking out in Britain Since the Early Twentieth Century Paperback / softback

by David Gutzke

Part of the Studies in Popular Culture series

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

Given recent media coverage of womenâ€™s drinking habits, it is surprising that a topic of such interest has not produced a comprehensive examination.

This book provides not just a survey spanning a century of momentous change, but integrates diverse sources with concepts to offer a new understanding of the changing nature of womenâ€™s drinking patterns.

It challenges traditional assumptions and offers original interpretations about the diverse factors influencing womenâ€™s consumption of alcohol, including advertising, moral panics, sexism, legislative initiatives, employment, age, ethnicity, technology, new drinking venues and marketing strategies.

What most influenced how women transformed their consumption of alcohol?

What beverages did they drink? To what extent did women themselves act as agents of change?

These and other questions serve as the basis for analysing womenâ€™s drinking patterns from a social and cultural perspective.

Close attention is also paid to the image of drinking projected in advertising, the mass media and films. -- .