The Marketing of Academic, National and Public Libraries Worldwide : Marketing, Branding, Community Engagement Paperback / softback
by David (Independent Consultant, Mytholmroyd, UK) Baker, Patrick (Director, Liberal and Martial Arts Association, Hong Kong, China) Lo
Paperback / softback
Description
The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar.
Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more.
Information
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Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:786 pages
- Publisher:Elsevier Science & Technology
- Publication Date:24/10/2023
- Category:
- ISBN:9780443134357
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:786 pages
- Publisher:Elsevier Science & Technology
- Publication Date:24/10/2023
- Category:
- ISBN:9780443134357