The Focus Group Guidebook Paperback / softback
by David L. Morgan
Part of the Focus Group Kit series
Paperback / softback
Description
Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups and what you can expect to accomplish with them.
It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups.
Author David L. Morgan also extensively provides the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research.
Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as manager or clients who will be using focus groups.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:120 pages
- Publisher:SAGE Publications Inc
- Publication Date:10/09/1997
- Category:
- ISBN:9780761908180
Information
-
Out of stock
- Format:Paperback / softback
- Pages:120 pages
- Publisher:SAGE Publications Inc
- Publication Date:10/09/1997
- Category:
- ISBN:9780761908180
