International Cultural Tourism Paperback / softback
by David Leslie, Marianna Sigala
Paperback / softback
Description
International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context.
Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists. * Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions. * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research
Information
-
Out of stock
- Format:Paperback / softback
- Pages:264 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:28/06/2005
- Category:
- ISBN:9780750663120
Other Formats
- Hardback from £170.00
- EPUB from £51.29
- PDF from £51.29
Information
-
Out of stock
- Format:Paperback / softback
- Pages:264 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:28/06/2005
- Category:
- ISBN:9780750663120
