Return on Ideas : A Practical Guide to Making Innovation Pay Hardback
by David Nichols
Hardback
Description
Return on Ideas is a practical guide to getting more from the resources you put into your innovation process.
David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo!
Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry's - as well as unconventional sources such as theatre and comedy.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:280 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:13/04/2007
- Category:
- ISBN:9780470028575
Other Formats
- PDF from £27.19
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:280 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:13/04/2007
- Category:
- ISBN:9780470028575