Public Relations: Strategies and Tactics, Global Edition PDF
by Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber
Description
Clearly explains the basic concepts, strategies, and tactics of today's public relations practice
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.
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Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Pearson Education
- Publication Date:16/01/2015
- Category:
- ISBN:9781292066264
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Pearson Education
- Publication Date:16/01/2015
- Category:
- ISBN:9781292066264
