The Six Value Medals, Paperback


Traditional thinking habits of businesses need to be greatly improved.

Analysis and judgement are no longer enough to make important corporate decisions; you can analyse the past but you have to design the future.

Corporate decisions depend on values. Disputes and conflicts often arise because of a clash of those values; each party in the dispute wants to pursue its own values, often at the expense of the other party.

It is therefore essential that companies, managers and employees have a full understanding of the values of everyone involved to design a way forward that benefits all parties.

From the bestselling author of How to Have a Beautiful Mind and Six Thinking Hats, this groundbreaking business book provides a basis for value assessment, an essential tool in decision-making for 21st century corporations.

De Bono demonstrates that values come into all areas of thinking, behaviour and decision-making and outlines a framework to focus employees' attention on a variety of values including human values, organisational values, cultural values and perceptual values. By introducing a scoring system to rate different values as strong, sound, weak or remote de Bono helps readers to prioritise and make executive decisions that count.


  • Format: Paperback
  • Pages: 176 pages, Illustrations
  • Publisher: Ebury Publishing
  • Publication Date:
  • Category: Management decision making
  • ISBN: 9780091894597



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