The FORA Framework : A Fuzzy Grassroots Ontology for Online Reputation Management Paperback / softback
by EDY PORTMANN
Part of the Fuzzy Management Methods series
Paperback / softback
Description
Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product.
The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online reputation of some of the entities.
The author focuses on the Social Web and possibilities of its integration with the Semantic Web as resource for a semi-automated tracking of online reputations using imprecise natural language terms.
The inherent structure of natural language supports humans not only in communication but also in the perception of the world.
Thereby fuzziness is a promising tool for transforming those human perceptions into computer artifacts.
Through fuzzy grassroots ontologies, the Social Semantic Web becomes more naturally and thus can streamline online reputation management.
For readers interested in the cross-over field of computer science, information systems, and social sciences, this book is an ideal source for becoming acquainted with the evolving field of fuzzy online reputation management in the Social Semantic Web area. ?
Information
-
Item not Available
- Format:Paperback / softback
- Pages:202 pages, XXVI, 202 p.
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:28/01/2015
- Category:
- ISBN:9783642429484
Other Formats
- Hardback from £81.69
- PDF from £76.08
Information
-
Item not Available
- Format:Paperback / softback
- Pages:202 pages, XXVI, 202 p.
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:28/01/2015
- Category:
- ISBN:9783642429484
