International Marketing : Sociopolitical and Behavioral Aspects PDF
by Erdener Kaynak
Description
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms.
This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int
Information
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Download - Immediately Available
- Format:PDF
- Pages:416 pages
- Publisher:Taylor & Francis
- Publication Date:25/03/1991
- Category:
- ISBN:9781136777646
Other Formats
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Information
-
Download - Immediately Available
- Format:PDF
- Pages:416 pages
- Publisher:Taylor & Francis
- Publication Date:25/03/1991
- Category:
- ISBN:9781136777646