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International Marketing : Sociopolitical and Behavioral Aspects, PDF eBook

International Marketing : Sociopolitical and Behavioral Aspects PDF

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Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

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Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms.

This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int

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