Stop Stealing Sheep and Find Out How Type Works, Paperback Book

Stop Stealing Sheep and Find Out How Type Works Paperback

3.5 out of 5 (4 ratings)

Description

This classic typography book, first published in 1993, is now updated with brand-new typefaces, fonts, and illustrations.

Internationally renowned graphic designer Erik Spiekermann explains in everyday terms what typography is and offers design guidance in choosing type for legibility, meaning, and aesthetic appeal.

Stop Stealing Sheep and Find Out How Type Works, 2nd Edition guides the reader through all aspects of typography, from the history and mechanics of type, to training the eye to recognize and choose typefaces.

Uncover type's roots and placement within society and learn how to use space and layout to improve overall communication.

This elegant guide for readers of all levels is revised and updated to discuss the particular design challenges of type on the Internet.

Note: This title was originally announced in the October 2000 Pearson Technology Group catalog.

Information

  • Format: Paperback
  • Pages: 192 pages, illustrations, (some colour ), facsimiles, (some colour )
  • Publisher: Pearson Education (US)
  • Publication Date:
  • Category: Graphic design
  • ISBN: 9780201703399

£27.99

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Reviews

Showing 1 - 4 of 4 reviews.

Review by
4.5

Funny and interesting. Accessible enough for the novice while still a good reference for the more advanced typographer.

Review by
4

Rating: 4* of five<B>The Book Description</b>: A classic guide to typography -- now updated for the Web -- More than 200 full-color illustrations and photographs bring the discussion of typography to life.-- Updated to include new material on Web typography and other forms of online text display.This classic typography book, first published in 1993, is now updated with brand-new typefaces, fonts, and illustrations. Internationally renowned graphic designer Erik Spiekermann explains in everyday terms what typography is and offers design guidance in choosing type for legibility, meaning, and aesthetic appeal. Stop Stealing Sheep and Find Out How Type Works, 2nd Edition guides the reader through all aspects of typography, from the history and mechanics of type, to training the eye to recognize and choose typefaces. Uncover type's roots and placement within society and learn how to use space and layout to improve overall communication. This elegant guide for readers of all levels is revised and updated to discuss the particular design challenges of type on the Internet. Note: This title was originally announced in the October 2000 Pearson Technology Group catalog. <B>My Review</b>: Books about type are a guilty little pleasure for me, one I do my best to hide underneath a front of ignorance and indifference. People, by which I mean boring, unimaginative consumers of Stuff, are seriously snotty and cuttingly dismissive of typeheads when their difference comes to light. “My gawd, don't you have anything better to obsess about?!” is the most printable of the snarls I've had directed at me when I venture to observe a sign's efforts to communicate are vitiated to the point of incomprehensibility by the typeface used.But this book is so much fun, I will go on and review it, and inform the uninterested that their uninterestingness is showing. Don't bother commenting. I'll only be rude to you. Loudly and at length.Now...for the initiates, the Cool Kids...here's a hit from the hookah of type maven Spiekermann that will keep you snickering at the spirited writing and musing on history's chanciness at the stories he's telling. How a typeface survived in the days before the web is really a function of chance. The examples that the book gives are a hoot, the sample word he chose is “Handgloves,” which for no reason I can explain caused me to burst forth in gales of mirth, the defense of Comic Sans alone...!I learned a lot about the story of type. I learned a lot more about the role of type in problem-solving, social (Interstate signage, form design) and commercial (brand identity, book design) than I ever knew I didn't know. I had a rare experience all the while: I had fun.Not for everyone, for sure and certain! But a gas and a half for the amenable.

Review by
1

Spiekermann and Ginger have, essentially, nothing to say. Unfortunately, they spend over 150 pages saying it. The worst of it is that there are all kinds of color photos, headings, etc., so the book is printed on heavy, glossy paper. This is bad because (a) glossy paper is hard to read text on (as ANY designer should know) and (b) both heavy/glossy paper and color inks are expensive. Thus, you must pay $20 for a book that could very easily be condensed into a $1.50 pamphlet.<br/><br/>This book is often touted as an introduction into type because it is basic and easy to access. The problem is that it is <b>too</b> basic. If you know what a serif is, this book is too basic for you. If you know that it is possible to adjust the spacing between letters, words, or lines of type, then this book is <b>way</b> too basic for you--even if you aren't familiar with terms like letterspacing and leading. Get a book that will be a real introduction--if you're going to learn about type, learn enough that it will make a difference. If you want easy access, pick up something by Robin Williams (doesn't matter what--they're all about the same). If you really want to learn something, get Robert Bringhurst's <i>The Elements of Typographic Style.</i> Whatever you do, pass this book up. You could learn more, cheaper, from a high-school yearbook instructor.

Review by
4

Updated from an earlier edition this doesn't offer a huge amount to me but did remind me why I love type design and calligraphy and letterforms, so it gets an extra half star for that itself. It made me want to reach for my calligraphy tools.Spiekermann looks at typography with a look of love and plays with the forms and offers advice on what to use in a variety of instances. This edition is updated from a previous one with some mention of electronic communication.