Entrepreneurial Finance, Crowdfunding, and Language : From Social to Financial Support EPUB
by Francesca Capo, Francesca Di Pietro
Part of the Routledge Studies in Entrepreneurship and Small Business series
EPUB
Description
Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitate entrepreneurs' social support and legitimation as well as access to external resources.
This book systematically integrates language into the entrepreneurial finance literature and develops a new and more comprehensive framework that relates crowdfunding to language strategies. Therefore, readers will comprehend how language choices, frames and narratives influence companies' ability to secure social and financial support, and therefore sustain the development of their venture.
Overall, this book provides insights into how entrepreneurs can use language as a strategic tool for accessing resources and support from external stakeholders, thereby considering, alongside traditional economic approaches, institutional processes of meaning-making.
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:126 pages
- Publisher:Taylor & Francis
- Publication Date:02/08/2023
- Category:
- ISBN:9781000920901
Other Formats
- Hardback from £135.00
- PDF from £35.99
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:126 pages
- Publisher:Taylor & Francis
- Publication Date:02/08/2023
- Category:
- ISBN:9781000920901
