Sustainable Energy Branding : Helping to Save the Planet PDF
by Fridrik Larsen
Description
Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisation-the greatest environmental and economic challenges of our times-are prompting the world's power companies to transform on a scale never seen before, the eyes of the world are firmly upon them.
By introducing new business models, as well as new ways of generating power, energy-sector giants are aiming to dramatically cut harmful emissions over the next few decades. Crucial to the success of this transition is the support of energy consumers and political decision-makers, and this challenge should not be underestimated. Power companies are, therefore, developing new marketing and communication strategies around renewable energy, sustainable growth, co-operation with customers and environmental protection. Fridrik Larsen, the world's foremost expert on energy branding, looks at the role of branding and marketing in the energy transition through a series of interviews with senior energy-sector executives.
These compelling insights from industry leaders make this book a must-read for marketing and C-suite executives at energy companies who are wanting to communicate sustainable and renewable energy solutions effectively to make a difference.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:232 pages
- Publisher:Taylor & Francis
- Publication Date:27/02/2023
- Category:
- ISBN:9781000832853
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Information
-
Download - Immediately Available
- Format:PDF
- Pages:232 pages
- Publisher:Taylor & Francis
- Publication Date:27/02/2023
- Category:
- ISBN:9781000832853
