Marketing An Introduction Paperback / softback
by Gary Armstrong, Dr. Philip T. Kotler, Michael Harker, Ross Brennan
Paperback / softback
Description
The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies.
The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:648 pages
- Publisher:Pearson Education Limited
- Publication Date:06/08/2015
- Category:
- ISBN:9781292017518
Other Formats
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Information
-
Item not Available
- Format:Paperback / softback
- Pages:648 pages
- Publisher:Pearson Education Limited
- Publication Date:06/08/2015
- Category:
- ISBN:9781292017518