Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Essentials Of Marketing, Paperback / softback Book

Essentials Of Marketing Paperback / softback

Paperback / softback

Item not Available

Description

The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition.

This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading.

Information

  • Item not Available

  • Format:Paperback / softback
  • Pages:576 pages
  • Publisher:McGraw-Hill Education - Europe
  • Publication Date:
  • Category:
  • ISBN:9780077098605
Save 9%

£56.99

£51.39

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

  • Item not Available

  • Format:Paperback / softback
  • Pages:576 pages
  • Publisher:McGraw-Hill Education - Europe
  • Publication Date:
  • Category:
  • ISBN:9780077098605