Marketing Paperback / softback
by Geoff Lancaster, M. Cowling, Paul Reynolds
Paperback / softback
Description
Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time.
The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:448 pages, 448 p.
- Publisher:Palgrave Macmillan
- Publication Date:24/09/2003
- Category:
- ISBN:9780333987896
Other Formats
- Paperback / softback from £30.39
- Hardback from £130.00
- PDF from £17.09
- EPUB from £17.09
Information
-
Item not Available
- Format:Paperback / softback
- Pages:448 pages, 448 p.
- Publisher:Palgrave Macmillan
- Publication Date:24/09/2003
- Category:
- ISBN:9780333987896