Services Marketing Hardback
by Govind (Profesor, Profesor, Visiting Faculty at Symbiosis Centre for Managemetn and Human Reso Apte
Hardback
Description
This is a comprehensive textbook designed to meet the requirements of MBA students in Indian business schools.
It deals with the marketing of services as a separate discipline as distinct from conventional business marketing.
It presents its core concepts, and elucidates them through managerial applications. The book provides in-depth coverage of themes unique to the understanding of the subject.
Among important topics discussed are: the elements of the marketing mix (people and the physical evidence of a service), the gap between expected and perceived service, customers' role in service delivery, special pricing
Information
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Item not Available
- Format:Hardback
- Pages:452 pages, Numerous B&W illustration and tables
- Publisher:OUP India
- Publication Date:01/12/2004
- Category:
- ISBN:9780195667585
Information
-
Item not Available
- Format:Hardback
- Pages:452 pages, Numerous B&W illustration and tables
- Publisher:OUP India
- Publication Date:01/12/2004
- Category:
- ISBN:9780195667585
