Stickier Marketing : How to Win Customers in a Digital Age Hardback
by Grant Leboff
Hardback
Description
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky.
This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with.
It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place.
Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:272 pages
- Publisher:Kogan Page Ltd
- Publication Date:03/01/2015
- Category:
- ISBN:9780749476267
Other Formats
- Paperback / softback from £23.79
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:272 pages
- Publisher:Kogan Page Ltd
- Publication Date:03/01/2015
- Category:
- ISBN:9780749476267