Fashion Promotion : Building a Brand Through Marketing and Communication Paperback / softback
by Gwyneth (University of South Wales, UK) Moore
Part of the Basics Fashion Management series
Paperback / softback
Description
Fashion Promotion is an inspiring and practical guide to promoting a brand.
It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods.
Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:168 pages, 104 colour illus
- Publisher:Bloomsbury Publishing PLC
- Publication Date:11/02/2021
- Category:
- ISBN:9781350090279
£25.99
£21.45
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:168 pages, 104 colour illus
- Publisher:Bloomsbury Publishing PLC
- Publication Date:11/02/2021
- Category:
- ISBN:9781350090279