Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Summary of John Mullins's The Customer-Funded Business, EPUB eBook

Summary of John Mullins's The Customer-Funded Business EPUB

EPUB

Download - Immediately Available
Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

Please note: This is a companion version & not the original book.

Book Preview: #1 Entrepreneurship is an important field to be in, not only because of the money and the fame, but also because it creates a lot of the jobs in the future.

#2 The author is a professor of entrepreneurship at the Kellogg School of Management at Northwestern University. He has written the books The New Business Road Test and Getting to Plan B, which teach readers how to start and grow their companies with the capital of their customers.

#3 The book addresses the five customer-funded business models and the key questions that should be asked when considering and pursuing each of them. It also addresses the key implementation questions that will surely arise.

#4 In 1995, the Coca-Cola company entered India, where it had never operated before. It needed maps to locate its new bottlers, so the company hired the Vermas, who had just started an IT training business, to provide it with digital maps.

Information

Save 25%

£3.99

£2.99

Download - Immediately Available
Add to Basket
Sign in to add to wishlist
 
Delivered to your inbox

to transfer to your device

eBook Help

Is this the right eBook for
my device? How do I download
this eBook? See help and FAQs pages

Information