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The New Positioning: The Latest on the World's #1 Business Strategy, Paperback / softback Book

The New Positioning: The Latest on the World's #1 Business Strategy Paperback / softback

Paperback / softback

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In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning", this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

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