Marketing of High-Technology Products and Innovations : Pearson New International Edition PDF
by Jakki J Mohr, Sanjit Sengupta, Stanley Slater
Description
For undergraduate and graduate courses on marketing high-tech products
Provide your students with the vital information they need to successfully market high-tech products.
Marketing of High-Technology Products and Innovations focuses on the unique marketing challenges that surround high-tech products and service.
This edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
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Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Pearson Education
- Publication Date:03/10/2013
- Category:
- ISBN:9781292054537
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Pearson Education
- Publication Date:03/10/2013
- Category:
- ISBN:9781292054537
