Ethnographic Thinking : From Method to Mindset Paperback / softback
by Jay Hasbrouck
Part of the Anthropology & Business series
Paperback / softback
Description
This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies.
Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings.
In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice.
It is essential reading for students of applied ethnography, and recommended for scholars too.
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:120 pages
- Publisher:Left Coast Press Inc
- Publication Date:11/12/2017
- Category:
- ISBN:9781629581194
Other Formats
- Hardback from £130.00
- Paperback / softback from £35.99
- PDF from £32.39
- EPUB from £32.39
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:120 pages
- Publisher:Left Coast Press Inc
- Publication Date:11/12/2017
- Category:
- ISBN:9781629581194
