Political Polling : Strategic Information in Campaigns Hardback
by Jeffrey M. Stonecash
Part of the Campaigning American Style series
Hardback
Description
Information is crucial for candidates in political campaigns.
This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling.
The book describes how to write questions, draw samples of voters, and conduct calling.
The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign.
The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:188 pages
- Publisher:Rowman & Littlefield
- Publication Date:25/07/2008
- Category:
- ISBN:9780742561311
Other Formats
- Paperback / softback from £31.39
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:188 pages
- Publisher:Rowman & Littlefield
- Publication Date:25/07/2008
- Category:
- ISBN:9780742561311
