Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End Paperback / softback
Edited by Jim Bell, Stephen Brown, David Carson
Part of the Routledge Interpretive Marketing Research series
Paperback / softback
Description
The present volume of essays examines the extent to which the end of marketing is nigh.
The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.
Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous.
Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:312 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:11/12/1997
- Category:
- ISBN:9780415173568
Information
-
Out of stock
- Format:Paperback / softback
- Pages:312 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:11/12/1997
- Category:
- ISBN:9780415173568
