The Creative Economy : How People Make Money from Ideas, Paperback

The Creative Economy : How People Make Money from Ideas Paperback


Creativity is the fastest growing business in the world.

Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products.

But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age.

His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent and recycle. Know when to break the rules. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.


  • Format: Paperback
  • Pages: 304 pages
  • Publisher: Penguin Books Ltd
  • Publication Date:
  • Category: Business innovation
  • ISBN: 9780141977034



Free Home Delivery

on all orders

Pick up orders

from local bookshops