The Advertising Age Encyclopedia of Advertising EPUB
by John McDonough, Karen Egolf
EPUB
Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The"Advertising Age" Encyclopedia of Advertising website.
Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia ofAdvertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Information
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Download - Immediately Available
- Format:EPUB
- Pages:2000 pages
- Publisher:Taylor & Francis
- Publication Date:18/06/2015
- Category:
- ISBN:9781135949136
Other Formats
- PDF from £607.50
- Multiple-component retail product from £675.00
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:2000 pages
- Publisher:Taylor & Francis
- Publication Date:18/06/2015
- Category:
- ISBN:9781135949136