Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Do You Want to Keep Your Customers Forever?, Paperback / softback Book

Do You Want to Keep Your Customers Forever? Paperback / softback

Part of the Harvard Business Review Classics series

Paperback / softback

Out of Stock - We are unable to provide an estimated availability date for this product

Description

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time.

Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

Information

Save 1%

£8.99

£8.85

Out of Stock - We are unable to provide an estimated availability date for this product
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

Also in the Harvard Business Review Classics series  |  View all

Managing Oneself

£6.99

Add to Basket

How Will You Measure Your Life?...

£6.99

Add to Basket

What Makes a Leader? (Harvard Business...

£6.99

Add to Basket

Leadership That Gets Results (Harvard...

£6.99

Add to Basket