The Starbucks Experience : 5 Principles for Turning Ordinary into Extraordinary Hardback
WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent!
The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine.
With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to Reach out to entire communities Listen to individual workers and consumers Seize growth opportunities in every market Custom-design a truly satisfying experience that benefits everyone involved Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.
For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.
- Format: Hardback
- Pages: 224 pages
- Publisher: McGraw-Hill Education - Europe
- Publication Date: 01/09/2006
- Category: Business strategy
- ISBN: 9780071477840
Showing 1 - 5 of 5 reviews.
Review by alanwilkerson
5 principles that make Starbucks the "third place"1 Make it your own2 Everything matters3 Surprise and Delight4 Embrace Resistance5 Leave your markTo apply this to a church setting it is fairly simple to take the "Create You Own Experiences" which are scattered throughout the book and use them with leadership teams.
Review by dwfree
Summary: Starbucks good. Your business should be like Starbucks.
Review by skinglist
Fun read for a minor Starbucks junkie. I liked the customers' stories and how Starbucks reacts.
Review by dannywahlquist
Enjoyed this look inside Starbucks. Some of my favorite quotes include:<br/>5 Principles for Turning Ordinary into Extraordinary: Make it your own, Everything matters, Surprise & delight, Embrace resistance, Leave your mark<br/>Make It Your Own: 5 Ways of Being: Be welcoming, Be genuine, Be considerate, Be knowledgeable & Be involved.<br/>"How wonderful it is that nobody need wait a single moment before starting to improve the world." Anne Frank<br/>“workers at all levels must become attuned not only to what their customers are saying but equally to what they aren’t”<br/>"Remember that a person's name is to that person the sweetest and most important sound in any language." Dale Carnegie
Review by themythbookshelf
Strip this book of its eye-catching, texturized(!) cover and its subject of Starbucks, and you get a lukewarm read (get it?) It's really a shame, because a book about as big of a success story as Starbucks Coffee should be packed with wittiness and quality rather than excessively enthusiastic adjectives, redundant sentences and self-evident knowledge that is not repackaged in a fresh, clear way. There were simply far too many instances when an entire paragraph could have been revised to be a single sentence. I realize that the book's main aim is to be as accessible to as many as possible, yet it comes at the expense of substance. Furthermore, the best of this book cannot really be credited to the author--the heartwarming stories of the Starbucks employees ("partners") transformed my understanding of the company culture, though I still am not a customer of the brand.I will give credit to the fact that Michelli's five principles are explicitly stated, and the examples he provides have been picked carefully. Nevertheless, (at the expense of sounding too critical,) there are many other authors who write these sorts of business-success books and achieve what Michelli has failed to do. The book's tips can be summarized as "be a good person, show you're a good person, don't compromise your good character and apply these values to your business". In short, I will be keeping my copy because I did learn some things, but it is certainly not because of its literature.