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Fashion Branding Unraveled, Paperback / softback Book

Fashion Branding Unraveled Paperback / softback

Paperback / softback

Out of stock

Description

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development.

The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry.

Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels.

The book includes an examination of the latest technologies, their applications, and—most important—their effects on the future of branding.

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£38.99

£36.05

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