Social Marketing PDF
by Keith Ward, Cliff Bowman, Andrew Kakabadse
Description
Harness commercial marketing techniques to spark social change!American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers.
This vital book examines the “how and why†as well as the causes and effects of this fast-growing trend in marketing.
Social Marketing brings you: an overview of recent global developments in social marketing a study comparing the effectiveness of a CRM program with that of “ambush†advertising a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities a wary look at the “darker side†of globalization and liberalization and more!
Information
-
Download - Immediately Available
- Format:PDF
- Pages:104 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:12/10/2012
- Category:
- ISBN:9781136404207
Information
-
Download - Immediately Available
- Format:PDF
- Pages:104 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:12/10/2012
- Category:
- ISBN:9781136404207