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e-Shock 2000 : The electronic shopping revolution: strategies for retailers and manufacturers, PDF eBook

e-Shock 2000 : The electronic shopping revolution: strategies for retailers and manufacturers PDF

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e-Shock was a landmark book that analysed the impact of the electronic shopping revolution on major retailers and manufacturers and the strategic options available for the future.

It had a strong and widespread impact upon companies and provided a timetable and roadmap for survival.

In this revised and updated e-Shock 2000 the author takes account of recent developments, including digital television, and includes interviews with some of the leading players in electronic shopping; Dixons, Amazon.com, Microsoft Web TV and British Interactive Broadcasting.

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