Taking Down Goliath : Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power Paperback / softback
by Kevin Ryan, Rob "Spider" Graham
Paperback / softback
Description
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power.
Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:238 pages, XIV, 238 p.
- Publisher:Palgrave Macmillan
- Publication Date:09/12/2014
- Category:
- ISBN:9781349495580
Other Formats
- PDF from £16.99
Information
-
Out of stock
- Format:Paperback / softback
- Pages:238 pages, XIV, 238 p.
- Publisher:Palgrave Macmillan
- Publication Date:09/12/2014
- Category:
- ISBN:9781349495580