Global Marketing Management Paperback / softback
by Kiefer (Principal Lecturer in Marketing and Programme Leader of Undergraduate Business and Mana Lee, Steve (Professor at Edinburgh Business School. His specialities are global, strategic market Carter
Paperback / softback
Description
Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions.
The third edition addresses contemporary issues in the marketing environment such as climate change and sustainable devleopment, service delivery, ICT technologies and social media, strategic branding, and maintaining relationships.
The authors examine the implications of these issues and consider how they may be applied to the management of global marketing programmes.
The authors equip students with the knowledge and skills to enable them to make key management decisions and understand how organizations may navigate through the increasingly dynamic and challenging global trading environment.
It enables students to identify, evaluate, and integrate a wide range of management concepts to create and execute highly effective global marketing programmes, as well as the analysis and solution of management problems in global operations.
Online Resource CentreFor students:Links to video (new)Additional case material and discussion questionsInternet exercisesMultiple choice questionsWeb linksFor Lecturers:Instructor's manualAnswers to the additional case material discussion questionsPowerPoint slidesSeminar activities
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:608 pages, 100 colour line drawings, 130 colour half-tones
- Publisher:Oxford University Press
- Publication Date:29/03/2012
- Category:
- ISBN:9780199609703
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:608 pages, 100 colour line drawings, 130 colour half-tones
- Publisher:Oxford University Press
- Publication Date:29/03/2012
- Category:
- ISBN:9780199609703
